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			<item>
		<title>This year’s quintessential stocking-stuffer</title>
		<link>http://nikanomics.wordpress.com/2008/11/26/this-year%e2%80%99s-quintessential-stocking-stuffer/</link>
		<comments>http://nikanomics.wordpress.com/2008/11/26/this-year%e2%80%99s-quintessential-stocking-stuffer/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 19:24:51 +0000</pubDate>
		<dc:creator>Unika Hypolite</dc:creator>
				<category><![CDATA[Client Work]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Anderson Silva]]></category>
		<category><![CDATA[Matt Hughes]]></category>
		<category><![CDATA[MMA]]></category>
		<category><![CDATA[MMA Canada]]></category>
		<category><![CDATA[Quinton "Rampage" Jackson]]></category>
		<category><![CDATA[Randy Couture]]></category>
		<category><![CDATA[Rich "Ace" Franklin]]></category>
		<category><![CDATA[Round5]]></category>
		<category><![CDATA[Sean "The Muscle Shark" Sherk]]></category>
		<category><![CDATA[Tito Ortiz]]></category>
		<category><![CDATA[Wanderlei "The Axe Murderer" Silva]]></category>

		<guid isPermaLink="false">http://nikanomics.wordpress.com/?p=267</guid>
		<description><![CDATA[


Round5 MMA keeps it real to the Sport
by providing you with this year’s quintessential stocking-stuffer.  Now Be Apart of the action, collect them all!; Series 1 &#38; 2 
Available now.
 

       <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nikanomics.wordpress.com&blog=1035203&post=267&subd=nikanomics&ref=&feed=1" />]]></description>
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			<media:title type="html">Nika</media:title>
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		<title>Round 5 Gets Grip on Mixed Martial Arts Figurine Biz</title>
		<link>http://nikanomics.wordpress.com/2008/11/21/round-5-thumps-ufc-on-the-mma-figurine-biz/</link>
		<comments>http://nikanomics.wordpress.com/2008/11/21/round-5-thumps-ufc-on-the-mma-figurine-biz/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 14:50:14 +0000</pubDate>
		<dc:creator>Unika Hypolite</dc:creator>
				<category><![CDATA[Client Work]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Anderson Silva]]></category>
		<category><![CDATA[Mixed Martial Arts]]></category>
		<category><![CDATA[MMA]]></category>
		<category><![CDATA[Randy Couture]]></category>
		<category><![CDATA[Round 5]]></category>
		<category><![CDATA[Shawn Sherk]]></category>
		<category><![CDATA[UFC]]></category>

		<guid isPermaLink="false">http://nikanomics.wordpress.com/?p=259</guid>
		<description><![CDATA[

Posted By:Darren Rovell
Topics:Retail Sales &#124;  Consumers &#124;  Sports







Joe Favorito
Sports and
Entertainment
Communications
This post is from guest blogger Joe Favorito:
One of the sports that continues to have perceived growth and potential is Mixed Martial Arts, and although the sport continues to flourish with its biggest brand, the Ultimate Fighting Championship (UFC), an alphabet soup of companies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nikanomics.wordpress.com&blog=1035203&post=259&subd=nikanomics&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Nika</media:title>
		</media:content>

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			<media:title type="html">Round 5 Series 2</media:title>
		</media:content>

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	</item>
		<item>
		<title>What Marketers Can Learn From Obama&#8217;s Campaign</title>
		<link>http://nikanomics.wordpress.com/2008/11/05/what-marketers-can-learn-from-obamas-campaign/</link>
		<comments>http://nikanomics.wordpress.com/2008/11/05/what-marketers-can-learn-from-obamas-campaign/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 14:56:08 +0000</pubDate>
		<dc:creator>Unika Hypolite</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://nikanomics.wordpress.com/?p=257</guid>
		<description><![CDATA[
Change &#8212; and Positioning &#8212; You Can Believe in
By Al Ries
Published: November 05, 2008
Nov. 4, 2008, will go down in history as the biggest day ever in the history of marketing.
Take a relatively unknown man. Younger than all of his opponents. Black. With a bad-sounding name. Consider his first opponent: the best-known woman in America, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nikanomics.wordpress.com&blog=1035203&post=257&subd=nikanomics&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Nika</media:title>
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			<media:title type="html">Obama owns the 'change' idea in voters' minds.</media:title>
		</media:content>
	</item>
		<item>
		<title>How to Keep Creativity Flowing</title>
		<link>http://nikanomics.wordpress.com/2008/11/04/how-to-keep-creativity-flowing/</link>
		<comments>http://nikanomics.wordpress.com/2008/11/04/how-to-keep-creativity-flowing/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 14:59:32 +0000</pubDate>
		<dc:creator>Unika Hypolite</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://nikanomics.wordpress.com/?p=255</guid>
		<description><![CDATA[Letting the Faucet Drip Will Prevent Freeze-up




 Bart Cleveland



When was the last time you did some work that you couldn&#8217;t wait to show off? The daily grind is not always filled with incredible opportunities. One day flows quickly to the next and before you know it, you haven&#8217;t done anything worth sharing for years.
One of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nikanomics.wordpress.com&blog=1035203&post=255&subd=nikanomics&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Nika</media:title>
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			<media:title type="html">Bart Cleveland</media:title>
		</media:content>
	</item>
		<item>
		<title>How Presidential Advertising Is Like Auto Advertising</title>
		<link>http://nikanomics.wordpress.com/2008/09/22/250/</link>
		<comments>http://nikanomics.wordpress.com/2008/09/22/250/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 14:36:58 +0000</pubDate>
		<dc:creator>Unika Hypolite</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Automakers]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Camry]]></category>
		<category><![CDATA[Ferrari]]></category>
		<category><![CDATA[McCain]]></category>
		<category><![CDATA[Obama]]></category>

		<guid isPermaLink="false">http://nikanomics.wordpress.com/?p=250</guid>
		<description><![CDATA[Put It This Way: The Thought Process Behind Buying a Car Is the Same One Consumers Use at the Polls
Seasoned politicos are quick to tell you there&#8217;s nothing that can possibly compare to running a campaign for Congress, Senate, governor or president.  They&#8217;re wrong.
Electing a public official is almost exactly like working on another [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nikanomics.wordpress.com&blog=1035203&post=250&subd=nikanomics&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Nika</media:title>
		</media:content>

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			<media:title type="html">obama-ferrari</media:title>
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			<media:title type="html">mccain-camry</media:title>
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	</item>
		<item>
		<title>NBC Universal, Google to Work Together on Ad Sales</title>
		<link>http://nikanomics.wordpress.com/2008/09/09/nbc-universal-google-to-work-together-on-ad-sales/</link>
		<comments>http://nikanomics.wordpress.com/2008/09/09/nbc-universal-google-to-work-together-on-ad-sales/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 14:52:17 +0000</pubDate>
		<dc:creator>Unika Hypolite</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[NBC Universal]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Tv]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://nikanomics.wordpress.com/?p=244</guid>
		<description><![CDATA[
Partners Will Adapt Technology for Local Ads, Gather Data on TV Viewers
By Brian Steinberg
Published: September 08, 2008
NEW YORK (AdAge.com) &#8212; NBC Universal and Google said they would form a strategic partnership that would give the search-advertising giant access to TV-ad inventory on various NBC cable channels, a move that could be seen as a major [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nikanomics.wordpress.com&blog=1035203&post=244&subd=nikanomics&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://nikanomics.wordpress.com/2008/09/09/nbc-universal-google-to-work-together-on-ad-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Nika</media:title>
		</media:content>
	</item>
		<item>
		<title>Facebook Proposes &#8216;Engagement Ads&#8217;, Educates Marketers</title>
		<link>http://nikanomics.wordpress.com/2008/08/26/facebook-proposes-engagement-ads-educates-marketers/</link>
		<comments>http://nikanomics.wordpress.com/2008/08/26/facebook-proposes-engagement-ads-educates-marketers/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 20:04:53 +0000</pubDate>
		<dc:creator>Unika Hypolite</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://nikanomics.wordpress.com/?p=240</guid>
		<description><![CDATA[Paramount, Betty Crocker, Adidas Test Units That Let Users Become Fans of Bands, Comment or Give Gifts


The next iteration of Facebook&#8217;s ad program will have a very different launch from its last big rollout, which is to say there will be no big cocktail-filled event in which Mark Zuckerberg promises to revolutionize advertising. And that&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nikanomics.wordpress.com&blog=1035203&post=240&subd=nikanomics&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://nikanomics.wordpress.com/2008/08/26/facebook-proposes-engagement-ads-educates-marketers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Nika</media:title>
		</media:content>

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			<media:title type="html">New Facebook ads allowed users to comment on the trailer.</media:title>
		</media:content>
	</item>
		<item>
		<title>What Obama Can Teach You About Millennial Marketing</title>
		<link>http://nikanomics.wordpress.com/2008/08/12/what-obama-can-teach-you-about-millennial-marketing/</link>
		<comments>http://nikanomics.wordpress.com/2008/08/12/what-obama-can-teach-you-about-millennial-marketing/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 14:02:29 +0000</pubDate>
		<dc:creator>Unika Hypolite</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Barack]]></category>
		<category><![CDATA[boomers]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Democratic]]></category>
		<category><![CDATA[Elections]]></category>
		<category><![CDATA[Gen Xers]]></category>
		<category><![CDATA[Hillary Clinton]]></category>
		<category><![CDATA[Icon]]></category>
		<category><![CDATA[John McCain]]></category>
		<category><![CDATA[Mas Branding]]></category>
		<category><![CDATA[Michael Bierut]]></category>
		<category><![CDATA[Milennial]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Paris Hilton]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[Pop Culture]]></category>

		<guid isPermaLink="false">http://nikanomics.wordpress.com/?p=225</guid>
		<description><![CDATA[Consistent Mass Branding Works &#8212; but Can Backfire With Other  Demographics
By Peter Feld
NEW YORK (AdAge.com) &#8212; Baby boomers and Gen Xers declared  mass marketing dead long ago. We live in a world of fragmented media surrounded  by cynical consumers who can spot and block an ad message from a mile away. But [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nikanomics.wordpress.com&blog=1035203&post=225&subd=nikanomics&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Nika</media:title>
		</media:content>

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			<media:title type="html">Millennials with Obama poster</media:title>
		</media:content>
	</item>
		<item>
		<title>Pressure to Acquire mmacanada.net</title>
		<link>http://nikanomics.wordpress.com/2008/08/08/pressure-to-acquire-mmacanadanet/</link>
		<comments>http://nikanomics.wordpress.com/2008/08/08/pressure-to-acquire-mmacanadanet/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 21:10:38 +0000</pubDate>
		<dc:creator>Unika Hypolite</dc:creator>
				<category><![CDATA[Client Work]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Barron Lau]]></category>
		<category><![CDATA[Damon Lau]]></category>
		<category><![CDATA[Mixed Martial Arts]]></category>
		<category><![CDATA[MMA]]></category>
		<category><![CDATA[MMA Athlete Representation]]></category>
		<category><![CDATA[MMA Canada]]></category>
		<category><![CDATA[MMA Sports Management]]></category>
		<category><![CDATA[pressure*]]></category>
		<category><![CDATA[Pride]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[UFC]]></category>
		<category><![CDATA[Unika Hypolite]]></category>

		<guid isPermaLink="false">http://nikanomics.wordpress.com/?p=228</guid>
		<description><![CDATA[
Acquisition of the premier destination for Canadian MMA content
Toronto, ON- August 8, 2008 – Pressure (www.pressure.org) and MMA Canada Inc. (www.mmacanada.net) announced today that both companies have signed a partnership agreement under which Pressure will acquire privately held MMACanada.net, the leading Canadian provider of on-line content for the sport of mixed martial arts. Terms of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nikanomics.wordpress.com&blog=1035203&post=228&subd=nikanomics&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://nikanomics.wordpress.com/2008/08/08/pressure-to-acquire-mmacanadanet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Nika</media:title>
		</media:content>

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			<media:title type="html">mmacanada.net screen shot</media:title>
		</media:content>

		<media:content url="http://nikanomics.files.wordpress.com/2008/08/mmacanada1233.jpg" medium="image">
			<media:title type="html">Premier Destination for Cannadian MMA Content</media:title>
		</media:content>

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		<item>
		<title>Keith Reinhard: Remaking Brand America&#8217;s Tattered Image Abroad</title>
		<link>http://nikanomics.wordpress.com/2008/08/06/keith-reinhard-remaking-brand-americas-tattered-image-abroad/</link>
		<comments>http://nikanomics.wordpress.com/2008/08/06/keith-reinhard-remaking-brand-americas-tattered-image-abroad/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 14:12:56 +0000</pubDate>
		<dc:creator>Unika Hypolite</dc:creator>
				<category><![CDATA[Communications]]></category>

		<guid isPermaLink="false">http://nikanomics.wordpress.com/?p=215</guid>
		<description><![CDATA[






Videography: Steve Raddock


Keith Reinhard is trying to do something about the rising  tide of anti-Americanism.

Videography: Hoag Levins




NEW  YORK (AdAge.com) &#8212; Stoked by international discontent with the war in Iraq,  Brand America&#8217;s international image is at its lowest ebb in recent memory,  according to Keith Reinhard. The chairman emeritus of DDB Worldwide [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nikanomics.wordpress.com&blog=1035203&post=215&subd=nikanomics&ref=&feed=1" />]]></description>
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