Welcome to Nikanomics.com, a forum where I share with you Who I am, What I Think, Work I Have Done, and recent events in the Marketing / Communications Industry.

The Nikanomics philosophy and business perspective asserts that the traditional measurement of economic growth and perception of ideal social dynamics must be transformed to accommodate a more sustainable, and long-term vision.

The traditional concept of vertical economic growth and linear relationship dynamics over exploits scarce resources as well as marginalizes and makes ill use of human resources.

One can perceive life and all activities pertaining to life to be a complex equation built upon series and sequences. All things in life represent a unit interacting with another unit directly and indirectly within this equation.

That being said; “there is no such thing as luck; only preparation meeting opportunity”. For one to attain stable and prosperous growth one must posses a progressive, and proactive precept comprised of the following principals.

1) Think Big and Think Green

2) Use the Highest Quality Resources Needed to get the Job Done

3) Do it right the First Time – Green Growth

4) Aspire for continues improvement

I encourage you to comment, make suggestions on topics of discussion and engage in discourse with me as I believe doing so will carry us both beyond our own horizons of knowledge.