Counting down the weeks to a highly anticipated and nearly sold out event; pressure* and the most influential players in urban lifestyle will come together to recognize and celebrate Canadian DJs and the Canadian Urban Music Industry on May 30th, 2008 through to June 1st, 2008.

After the successful 2006 kick-off and an amazing 2007 extravaganza, pressure* is once again working with the Stylus Group to create a sensational awards show. As the annual event continues to increase in public awareness with exponential growth, pressure* will line up strong brands with a turn-key means to communicate directly with the urban demographic including its trend setters/ taste makers.

In 2007 pressure* connected Yahoo! Canada with the Stylus Group, making the DJ Stylus Awards a memorable event for an audience that pressure* has an affinity for. As Barron (pressure’s CEO & Creative Director) explains about the urban market, “We live and breathe the research businesses pay to research on. Unlike a lot of our agency peers, we live urban lifestyle.” This marriage between the online powerhouse and urban scene trend setters gave Yahoo! Canada the Street credibility that they were looking for in 2007.

Music and Entertainment is paramount doorway to capturing the attention of the youth demographic. If you are trying to make a splash and capture the attention of the youth contact us and apply pressure*. pressure* is Toronto’s first all competition creative outsource studio. we specializing in viral, guerilla, buzz, social and word-of-mouth marketing.